Advertising
Does Advertising suit me?
Studying Advertising
Advertising is a field of study thatfocuses on the entire process of publicity and promotion, including analyzing target groups, planning marketing strategies, and evaluating advertising campaigns. Would you like to develop advertising messages and successfully market products? Do you like to think strategically and have an eye for aesthetics? Advertising might be just right for you.
Advertising as a field of study combines content from the fields of business administration, marketing, communication sciences and psychology. You’ll learn how to plan and implement creative advertising campaigns and then measure their success. Ethical and legal aspects are also covered.
By studying advertising, you’ll deepen your knowledge of different media channels and learn what to look out for when using certain media and platforms. Knowledge of advertising and consumer psychology is also helpful so you can optimally reach your target groups.
As advertising is a broad and interdisciplinary field, you can focus on different aspects: typical degree programs in this field of study include advertising and brand management, advertising and market communication, advertising design studies, brand and advertising psychology and business psychology.
Personal requirements | Advertising
- Economic interest
- Analytical thinking abilities
- Team spirit and organizational skills
- Service orientation and flexibility
- Strong communication skills and expressiveness
Study Choice Test
Find out which of the 143 fields of study suit you best! All you need is 7-15 minutes to answer 58 short questions - free of charge and without registration!
Take the testTypical course content | Advertising
- Consumer behavior and neuromarketing
- Content and social media marketing
- Storytelling and staging
- Visual communication and typography
- Mobile advertising and brand engagement
- Advertising and competition law
- Market research strategies
- Advertising photography
- Marketing communication
- Advertising and communication ethics
Career prospects | Advertising
With a degree in advertising, all doors in the advertising industry will be open to you as you ensure the successful implementation of advertising campaigns: you’ll plan advertising concepts, create ad content (e.g., illustrations, videos or texts) and then evaluate the success of the campaign.
You can work for marketing, communications or advertising agencies or in the marketing and communications departments of companies. There are also numerous tasks for you in the areas of business consultancy, public relations and social media management.
- Marketing Manager
- Media Consultant
- Media Manager
- Media Planner
- Online Marketing Manager
- PR Consultant
- PR Manager
- Product Manager
- Sales Manager
- Social Media Manager
Compare your options
Unsure of what to choose? At studyamo you can compare all fields of study directly to get a clear view of which one best matches your expectations.