Public Relations

Studying Public Relations

Public relations is a field of study that focuses on the public perception of companies and organizations. During your studies, you’ll learn about strategic communication concepts that will help you with external communication with customers or business partners and internal communication with employees.

A degree program in public relations combines journalism, communication and media studies with marketing and business management. You’ll acquire knowledge about the functions of mass media, communication models and research techniques. You can usually gain practical experience during your public relations studies through projects and internships to find out about your talents and interests.

In this field of study, the focus is on writing creative messages and implementing effective communication strategies. That includes, for example, dealing with interviews and choosing the right channels, such as print media, social media or television. Studying public relations is a good choice for you if you’re passionate about finding the right words at the right time.

You can often specialize in different areas of application and contexts: typical degree programs in this field of study include journalism and PR, corporate communication, strategic communication and PR, international business communication, communication and leadership, and public relations.