Social Media Manager
Strategist for digital corporate presence
Fields of activity | Social Media Manager
As a social media manager, you’ll plan and execute a company's campaigns and posts on social networks. Your tasks will include selecting the most effective channels and developing strategies that drive marketing success. You’ll continuously analyze performance metrics and measure success using KPIs.
Creating appealing and relevant content will also be a key aspect of your role as a social media manager. The content may include text, images, videos, or graphics. You’ll focus on building an online community by fostering interaction with your posts and actively responding to comments.
Personal requirements | Social Media Manager
- Knowledge of social media platforms and their functions
- Creativity and trend awareness
- An eye for aesthetics
- Analytical skills
- Flexibility and openness
Path to the profession | Social Media Manager
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Take the testPotential jobs | Social Media Manager
As a social media manager, most of your work is done on a computer or mobile phone, though capturing content often requires you to be in different locations. Career opportunities exist across various industries, including tourism and retail. Many professionals in this field also find employment at digital and social media agencies. If you prefer working independently, freelancing allows you to manage the social media presence of a variety of organizations.