Profession

Online Marketing Manager

Coordinator of digital advertising

Fields of activity | Online Marketing Manager

As an online marketing manager, you’ll develop digital marketing strategies and plan campaigns for various platforms, including social media channels and search engines. Your responsibilities include creating both rough outlines and detailed concepts for these campaigns, defining precise processes, and allocating budgets effectively.

A key aspect of your role as an online marketing manager is presenting your ideas and concepts while overseeing the implementation of planned measures. Additionally, you’ll often engage directly with users on online platforms, responding to questions and comments as part of community management.


Personal requirements | Online Marketing Manager

  • Enthusiasm for marketing and social media
  • Strategic thinking
  • Creativity
  • Flexibility and adaptability
  • Strong communication skills and expressiveness

Path to the profession | Online Marketing Manager

NAMPIX-stock.adobe.com

Business Administration

An ideal foundation for business management: climb the career ladder
Flamingo Images-stock.adobe.com

Marketing

Creativity and strategy: influence markets and customers
New Africa-stock.adobe.com

Media Management

From the idea to marketing: strategically shape the media world
JuanM-stock.adobe.com

Advertising

From idea to impact: successfully market products and brands

computer-science-fields

Study Choice Test

Find out which of the 143 fields of study suit you best! All you need is 7-15 minutes to answer 58 short questions - free of charge and without registration!

Take the test

Potential jobs | Online Marketing Manager

As an online marketing manager, you’ll primarily work in an office, developing strategies and concepts, while also traveling to various locations to produce videos and photos. You can find employment in companies of all sizes and industries, as well as in digital and advertising agencies. If you choose to start your own business, you may work as a freelancer, providing support to various companies and clients.