Marketing
Does Marketing suit me?
Studying Marketing
Marketing as a field of study focuses on the planning, implementation and evaluation of marketing strategies: you’ll learn what you need to do to ensure that your company's products and services are noticed and purchased. If you like working with brands and media, you've come to the right place.
Typical questions when studying marketing are, for example: what makes customers buy a product or service? What measures can you use to communicate messages? How can a brand or company attract as much positive attention as possible?
In a marketing degree program, you’ll acquire comprehensive business knowledge, but will focus primarily on marketing instruments, communication channels, and advertising measures. You’ll learn to analyze markets and target groups and adapt the company's communication accordingly.
You can specialize in certain content or fields of application, such as digital media or international marketing: typical degree programs in this field of study include digital marketing and social media, e-commerce, online marketing and online communication, brand management, product marketing, fashion marketing, as well as hotel and tourism marketing.
Personal requirements | Marketing
- Economic interest and digital competence
- Creativity
- Organizational skills
- Service orientation and flexibility
- Strong communication skills and expressiveness
Study Choice Test
Find out which of the 143 fields of study suit you best! All you need is 7-15 minutes to answer 58 short questions - free of charge and without registration!
Take the testTypical course content | Marketing
- Accounting, finance and controlling
- Media law
- Product management
- Advertising and PR campaigns
- Project management
- Corporate communications
- Market research
- Conducting negotiations
- Media management
- Customer relationship management
Career prospects | Marketing
As a marketing specialist, many doors will be open to you, especially in the marketing and communications departments of companies and agencies. You can work in marketing management, online and social media marketing, product and brand management or market research, among others.
There are also potential careers in business consultancy, public relations and sponsoring. For example, you might plan the market launch of a product, monitor marketing strategies, or implement advertising measures and campaigns. You’ll be responsible for the right marketing mix and generating creative ideas.
- Event Manager
- Market and Opinion Researcher
- Marketing Manager
- Media Consultant
- Media Manager
- Media Planner
- Online Marketing Manager
- PR Consultant
- PR Manager
- Product Manager
- Sales Manager
- Social Media Manager
Similar fields of study
Compare your options
Unsure of what to choose? At studyamo you can compare all fields of study directly to get a clear view of which one best matches your expectations.