Market and Opinion Researcher
Interpreter of trends, preferences, and decisions
Fields of activity | Market and Opinion Researcher
As a market and opinion researcher, you’ll examine the behavior, attitudes, and preferences of consumers and voters. Your tasks will include creating research designs, planning and conducting surveys, interviews, and sampling methods. Afterward, you'll evaluate the collected data using statistical methods and computer software.
Companies, politicians, and other clients will rely on your expertise as a market and opinion researcher and will seek your recommendations based on your research findings. You’ll analyze and interpret the data, prepare detailed reports and presentations, and illustrate the results using charts and diagrams.
Personal requirements | Market and Opinion Researcher
- Statistical competence and mathematical understanding
- Analytical thinking
- Care and accuracy
- Presentation strength
- Social and communication skills
Path to the profession | Market and Opinion Researcher
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Take the testPotential jobs | Market and Opinion Researcher
As a market and opinion researcher, you’ll primarily work on a computer, but you'll also spend time in the field collecting data through studies and surveys. Potential employers include market research institutes, opinion research firms, business consultancies, marketing departments of large corporations, and political organizations. Alternatively, becoming self-employed allows you the freedom to select your own clients.