Media Management

Studying Media Management

Media management as a field of study will introduce you to the economic background of the media industry: you’ll learn how to develop media content, analyze target groups, and manage media companies. Your goal will be to combine creativity with efficiency and innovation and to satisfy both consumers and company management.

A media management degree program combines content from business and media studies: typical subjects in this field of study include accounting, marketing, and human resources management, usually with a focus on the media industry. On the other hand, media studies, media production and media technology will be part of your curriculum.

You’ll also learn about media in connection with ethics, law, and politics. Exercises in media practice and improving your soft skills, such as teamwork, rhetoric, and presentation, are also important. If you want to face the diverse challenges of the media industry, media management could be a great field of study for you.

Media management is often offered with different specializations, for example cross-media business management, i.e., the integration of different media channels. It is also often combined with other subjects, which is why typical degree programs are called media and event management or media and communication management.