Profession

Art Director

Head of creative concepts

Fields of activity | Art Director

As an art director, you’ll create advertising campaigns and other media formats for companies, such as TV and online campaigns, websites, or billboards. Your primary focus will be on the visual design of advertising material and their execution, including film shoots or photo productions.

Leading a team of creative professionals and collaborating on ideas with them will be an essential part of your work as an art director. Together, you’ll develop concepts and storyboards to plan the production process. Finally, you’ll present the completed advertising concepts to clients.


Personal requirements | Art Director

  • Visual thinking
  • Creativity and an eye for aesthetics
  • Quick comprehension
  • Stress resistance and flexibility
  • Strong communication and presentation skills

Path to the profession | Art Director

Pixel-Shot-stock.adobe.com

Design Studies

From sketch to success: bring ideas to life
Maksim Kostenko-stock.adobe.com

Graphic and Communication Design

Ideas, emotions and messages: let your designs speak for themselves
RABEYAAKTER-stock.adobe.com

Media Design

Visual magic: create not just media, but experiences
MIND AND I-stock.adobe.com

Product Design

From vision to reality: design goods for everyday life

computer-science-fields

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Potential jobs | Art Director

As an art director, you’ll spend much of your time in meetings or working at your computer designing, planning, and discussing campaigns. Career opportunities can be found in PR, media, and advertising agencies, as well as in the advertising departments of companies and publishing houses. Large media companies also offer a variety of challenging roles for art directors.