Fields of Study

Public Relations vs. Advertising

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Public Relations vs. Advertising

How does Public Relations differ from Advertising?

Public Relations

Natee Meepian-stock.adobe.com
Public relations is a field of study that focuses on strategic communication and the public perception of companies. Students acquire knowledge from the fields of journalism, communication sciences, and marketing to develop creative messages and implement effective communication strategies. Graduates go on to work in PR agencies, corporate marketing and communication departments, or in public relations for organizations.
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Advertising

JuanM-stock.adobe.com
Advertising is a field of study that provides knowledge of the entire advertising process, from target group analysis to campaign evaluation. It combines content from business administration, communication sciences, marketing, and psychology to develop creative advertising messages. Graduates can work in advertising and PR agencies, in corporate marketing departments, or in public relations and social media management, for example.
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