Fields of Study

Marketing vs. Public Relations

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Marketing vs. Public Relations

How does Marketing differ from Public Relations?

Marketing

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Marketing is a field of study that focuses on advertising and communication channels to promote products and services. Students learn to analyze markets and target groups and to plan and implement effective marketing strategies. Graduates have a wide range of career prospects, including in corporate marketing and communications departments, in PR agencies, or business consultancies.
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Public Relations

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Public relations is a field of study that focuses on strategic communication and the public perception of companies. Students acquire knowledge from the fields of journalism, communication sciences, and marketing to develop creative messages and implement effective communication strategies. Graduates go on to work in PR agencies, corporate marketing and communication departments, or in public relations for organizations.
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