Media Planner
Promoter of targeted ad campaigns
Fields of activity | Media Planner
As a media planner, you’ll be responsible for choosing the right media for companies' advertisements. For example, should an ad appear in a newspaper or on a social media platform? You’ll create media plans that ensure high visibility among target audiences by using the right media mix.
Your role as a media planner involves analzying usage studies to determine which target groups use which media channels and when. Based on these insights, you will adjust your planning accordingly. Your responsibilities also include selecting the appropriate channels and time slots for advertisements and monitoring the success of your campaigns.
Personal requirements | Media Planner
- Interest in the media landscape and marketing
- Analytical-strategic thinking
- Organizational talent
- Strong communication skills and expressiveness
- Ability to advise and work in a team
Path to the profession | Media Planner
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Take the testPotential jobs | Media Planner
As a media planner, you may be employed by media and advertising agencies, marketing departments of larger companies, or consulting firms. Alternatively, you can operate as a self-employed media planner, offering freelance consulting services to your clients. Your workplace will typically be an office, where you will either be working at a computer or attending meetings with clients and partner companies.