Fields of Study

Media Studies vs. Media Management

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Media Studies vs. Media Management

How does Media Studies differ from Media Management?

Media Studies

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The field of media studies examines the history, functions, and effects of media in a variety of forms. Among other things, students acquire knowledge of media theory and media psychology to analyze the social impact of media and successfully use media themselves. Graduates can, for example, work in journalism, media management, and in opinion or media research.
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Media Management

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Media management is a field of study that combines knowledge from business and media studies. Students acquire the basics of business administration and learn how to use media creatively and efficiently. After graduating, students have a wide range of career prospects in the media, marketing, and communications industries, including at media companies, in media planning, and corporate communications.
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