Media Scientist
Researcher of media and communication phenomena
Fields of activity | Media Scientist
As a media scientist, you’ll analyze media content and structures from cultural, social, and historical perspectives. A key focus is the impact of mass media and its role in society. You may specialize in print media, television, radio, or the internet.
Your role as a media scientist may involve a variety of tasks. You’ll study trends, developments, and the influence of different media formats and platforms. Beyond academic research, you may also conduct market and media research for companies, develop media concepts and projects, or analyze advertising campaigns.
Personal requirements | Media Scientist
- Enthusiasm for media, culture, and society
- Interest in interrelationships
- Critical thinking and the ability to reflect
- Strong communication skills and expressiveness
- Sense of responsibility
Path to the profession | Media Scientist
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Take the testPotential jobs | Media Scientist
As a media scientist, you’ll be employed for research institutions or universities, where you’ll pass on your knowledge and explore unanswered questions. Media companies, market and opinion research companies, and publishing houses also seek your expertise. Additionally, you can work as a freelance consultant, supporting companies in designing and analyzing campaigns.